the souchi story

Monday, May 25, 2009

miami here i come.................

souchi is going to miami.

we arrive with suitcases filled with light weight, body conscious, sexy knits in delicious colors. i will be showing
the best of spring, summer & fall knits that are warm 
weather appropriate.

if in miami, and you are a buyer, then check out 
the coast show 
at the savoy hotel
in south beach
june 1 & 2 (10-5pm)

enjoy the sunshine........

for any questions email:

Tuesday, May 19, 2009



i can't believe it but souchi has been asked to debut the spring '10 collection at the Look Model Search contest in tunisia this june. of course, i said yes, but now realize that i've got 35 days to design 40 head to toe looks. now, some may think that this is the real hard work. but i've also realized that being surrounded by forty aspiring models ranging in age from 14-18 (19 is too damn old) is where the real trouble begins. in september i will be 40 (wizened is the word used in modeling circles) and to think that i could be the mom to any of these girls is quite a concept. well, assuming my spawn would be 5'11 (it could happen.) so i have decided to devote hours of knitting to a fabulous tunisian wardrobe of color, color and more color to highlight these porcelain legs of mine. i see meters of bamboo, organic cotton & textured cottons that will take me away from the land of rain and clouds.

stay tune for more stress, excitement and so many photos of what promises to be an adventure in fashion, color & travel

thank you for encouragement


souchi will be at ami ami in deerfield, illinois may 21 & may 22. 

i will be there with my fall '09 samples available for pre-order and spring '09 best sellers to take with you for the summer! i will also be showing new home designs and baby. 

if you're in the chicago area, come check it out. 

ami ami
720B waukegan rd.
deerfield, il.

xo suzi

Wednesday, May 13, 2009

.........sweet lil getaway.....

petaluma, california is not known for modern architecture. that may change after 421 opens this weekend. yes, this fabulous home sits on a quiet street ('I' to be exact) in downtown petaluma. it is the creation of chris and greg, designers and owners of form3. this home is incredible! it was built from the ground up and is completely furnished with their own locally made furniture & lighting using all things eco (paint, wood, counter tops, etc)! the entire 2 stories have heated floors for those chilly bay area nights. who am i kidding....chilly bay area days and nights. if you dare and because you should, go check out their site to see what other creations and services they provide. it's time to take a look and shop from people who are doing unique & highly designed items and made with impeccable quality in the states at prices that are lower than expected. if you're not looking for furniture then come stay at 421 because, trust me, this home is not like yours. it will be available as a vacation rental starting june 1. be sure to check out my favorite part.....the wood around the fireplace and ceiling beams. they are made of strips of wood from the original homes foundation. so beautiful! there is every shade and type of wood imaginable and yet has a cool, open, spacious & airy vibe. you will love it. their showroom and store is 2 blocks away so you'll need to see that as well. more photos to follow.

Sunday, May 10, 2009


happy mothers day!! now, i love moms. moms are nice. moms are sweet. moms are teachers. but todays post begs the question.....who is your mom? and would she be proud? 

on friday, i went to my store to drop off new goodies. of course, i was talking (hahaha chris & k) to courtney and margi. i am sitting on the little bench in front of the desk where you pay for all of your lovely purchases. if you don't know about this bench and desk then you have NOT been shopping at souchi. but that's another story. 
so, i was sitting down, margi, sitting on the chair behind the desk, and courtney standing. however, she kneels down (not sure why but she did study ballet....maybe she was going to break into dance?) and then puts her hand on the corner of the desk (see image at left) and starts to stand up. she then says EWWWWWWWW! margi and i look at her like she's crazy. she then bends down and takes a look at what she was grossing out over. please see photo below.
YES, some disgusting person stuck a big wad of used, nasty chewed, blue gum under the edge of my cute vintage desk!!! 
WHO DOES THIS? WHO ARE YOU? WHO IS YOUR MOTHER? i can assure you she is not proud! i can also guarantee you that we don't have a lot of 4 year olds shopping solo at souchi. 
i am shocked. it is mothers day so i would like us all to take some time to reflect on the things we do and ask if our mothers would be proud.
we at souchi bring you beautiful knits that are handmade and i believe fantastically comfy, cozy & cool. we work hard to make our store pretty, comfortable and unique. we do not want to pick gum (though thank you....i guess....there was some thought since you chose blue!) off of our furniture & we most certainly don't want to put our hands or have our customers hands touch your gum!!

remember....make your moms proud and the souchi girls happy!!