the souchi story

Friday, August 28, 2009


in celebration of souchi's 12th birthday and the store turning 5 i want a retrospective...

i would LOVE for you to send in pictures wearing your favorite souchi and some words as to why it's your favorite or why it's special to you.

over the years, i have heard so many great stories. once, at a restaurant a woman next to me was wearing 'vintage' souchi. yes, mohair, circa 1999! i loved it. she told me she found it at buffalo exchange and paid $12 :)

another time, while interviewing a perspective knitter she told her 'souchi story': she was shopping with her bff and saw a crop (....please we all wore them!) nubby stretch wool cowl neck in a dusty rose (it was NOT pink!) and they fought over who was going to buy it since there was only one. she won the sweater and got the job...i liked the determination.

my story is the first time i saw someone wearing souchi. it was in sf & i had been in business maybe a month and was standing in line at a movie theatre and saw a girl wearing my sweater. i kept staring, she walked by and said, 'cool sweater'. what? did she know i made it? no. i was so sidetracked by her wearing something i made that i didn't realize i was wearing the same sweater! so, i said, 'yours too'.

NOW, here is the fun part for you.......3 winners:
-best words/story
-most surprising sweater
-the rarest souchi


winners will receive $150 gc for the souchi store towards the purchase of their next souchi.



Tuesday, August 25, 2009

i have changed.....

ok, not really but...i met this man in tunisia and he has spent his days at his loom making beautiful rugs and i've thought of this picture a lot over the last few weeks.

this is how i have spent my summer: slightly slouching (i refuse to hunch!) over the looms in my studio, making beautiful fall pieces, re-orders and special orders from my stores and the various trunk shows i've done over the last few months. this summer has flown by and despite the exhaustion and overwhelming desire to be on a beach with a book (good or bad), my bff and a chilled bottle of wine far far away.....

i am often asked (many times by the souchi girls) how i can work this hard or go months without a day off? well, it's as simple as i love what i do. the reward may not be the beach and book as often as i'd like (say 6 months a year - under an umbrella with lots of sunscreen of course) but i get to see souchi on tv, in the movies, in magazines and on the streets in ny, chicago, sf, la, paris, london...even africa! so in the end, it's easy to give it everything i have. 

as next month approaches i am reminding myself not to hunch because september is a month to celebrate:  souchi's 12th birthday, the souchi store turns 5 and i say hello to 40! so friends and family i am still knitting and trying to sit up straight because i and souchi are just getting started. XO

Friday, August 7, 2009


my suggestions:

1) head to or the souchi store and choose your colors for a blanket big enough for you and your honey. 

2) call marywynn at skin by marywynn on nw 23rd. she is amazing, hysterical & will loofah off at least 5 years. 

3) adventure bootcamp with daniel iversen! yes, you'll love him, the classes, the music and not right away....but you will love push ups too! it really is fun and results are quick.
skin by marywynn t. 971-678-0298
souchi store t. 503-525-0043


Monday, August 3, 2009

GO MOM!!!!!!

in honor of my mom figuring out how to find my to become a follower.....

i am putting up this photo in memory of her mom and my amazing grandma who died july 1, 1996. i don't believe that more than a few days have ever gone by without thoughts of her and a big smile...then some tears. i miss her all the time. 

i like this photo because it reminds me of both my mom & grandmas love of  crafts & kitsch and everything for the home. i know my mom is still holding on to the the dream that i will too.

so, in honor of her new found social marketing skills i will not shoot down that dream today. 

now, mom, if you figure out how to 'comment' i may just put a picture of you up....BUT, it needs to be the photo from late 70's/early 80's with your wrap around pants and tube top....or the short shorts jump suit w/ espadrille wedges that you wore to take us to disneyland.

XO to you and nanny
your minimalist daughter.