the souchi story

Monday, May 9, 2011

why is there a smile on my face non stop again?...............................

you all know how broken i was when i lost my sweet billy 2 months ago. it was shocking and devastating and left me gutted. so, the thought of a smile or a new dog seemed like down the road....maybe summer i was thinking. but, then the opportunity of opening a new store outside of aspen, the idea of living part time in a mountain town made me re-think the 'maybe in the summer' thing.

so, thanks to kat, a friend from boot camp (who found her sweet lula) and mentioned, quite casually, about the other 8 puppies available. well, and about 6 hours later i decided to open the email and well, it was love at first site......jack had to be mine.

please meet jack, my reason for smiling. love love love.

xo
suzisouchi







thank you zooey magazine.......xo souchi

thank you zooey magazine for featuring 4 souchi pieces in their may issue. we love the styling and the way the colors pop. makes me wish the summer was here....or at the very least it to finally hit 60 in portland!




lydia dress in chanterelle (far left)....love!


ritchie skirt (in salt) and marilyn bikini top (in multi!!)


patty bracelet dress in sunshine




here's wishing for the sun.........


thanks again zooey!!


xo
suzisouchi

Tuesday, May 3, 2011

my faves from the met gala 2011...........

i love seeing the images of all the fashion girls & celebs who attend the met gala event each year. this year it was directed towards the late alexander mcqueens savage beauty. i am still saddened by mcqueens death. he was a true talent, with the most amazing vision and impeccable delivery on the runway but somehow the fantasy translated to everyday.....well to the perfect day. 




here's the thing: 


1) it's the met gala......if you can't step it up to the fantastic then why go.
2) i don't want to see a boring pretty dress! i see that in my everyday life. i want to see all the couture. 
3) this is mcqueens night so come on! really a slip dress? a simple beaded dress? 


you may not like my choices but, understand. this is fashions night and it's in honor of the late and amazing alexander mcqueen so no time to be timid. if you're going to do classic then you better have something to stop the attention of all the on lookers (well done gwenyth paltrow!!) 


so here is what i loved......
anna della russo is perfection. yes, it's a bit of a matador but come on, this is fashion and very few can pull this off as a complete look.  but, can't you imagine the pants with a black cashmere tank?
and those shoes!!!

daphne guinness is a woman who loves fashion. this dress is breathtaking! look at the movement! and really she's able to run in it....so so cool.

this is how you do simplicity. stunning legs, skin, hair, body and just the perfect amount of shimmer. 
however, i think diane kruger is a girl who could have pulled off a mini black
lace vail...not as extreme as the runway....but a lil something would have been great.

this just makes me happy! the color, the cut, the shoes & ginnifer goodwins pixy crop cut.
it's modern, fun & stands out. in fact i just noticed gisele was in the photo behind her.
you know you're dressed well if it takes a bit to notice giselle!

gwenyth paltrow in a simple long crew neck dress. however, the high slit, very low back and shiny hair, shoes & dress make it pretty.
*i am loving her return to classic beauty

ok.....rhianna, i can do without the long red braid. but, the black lace dress with dramatic fishtail is a nod to the glamour and drama of mcqueen so i like it. plus, look at that bum!!!




here is what i didn't like. again, not because it wasn't pretty, but this is not a dinner party or a pre-award show.....
gisele, no doubt is stunning & one of the most beautiful women in the world with the most insane body (it's true i saw her at a party in la once and could not believe it!!) but this is just too simple.
i liked last years choice of the sapphire sequin mini dress better.

too simple, too bridesmaid and the accessories also boring.....that bag??? the bangs???

ok, sjp is an incredible fashion girl with an incredible petite body and we all know she proved as carrie bradshaw she can wear anything! however, this mcqueen dress was just wrong for her. the color on her is drap, the hair is matronly & i want sjp to have accessories. after all, i spent a fortune on shoes while watching her show!

salma is one of the sexiest women in the world and i just don't get this dress. the enormous rosette on the hip & the sheer fabric is just too boring. AND, i actually love this color on people but this just makes me sad.



and this......well i love the beauty of the dress but i say:

1) wrong girl
2) wrong hair
3) wrong accessories
4) no no no no just wrong

i see this dress on cate blanchet!! why? because it would be all about the dress, gorgeous skin, simple hair & probably no accessories. ahhhhhh
here, it's just a mess and i don't believe this was sara burtons vision for mcqueen.

WHAT DO YOU THINK? 
do you agree or disagree?

xo 
suzisouchi


Monday, May 2, 2011

cut 25...........in the store...................

we love the new collection from cut 25! we wish we could put it on the website but we can't. check it out & give the store if you're interested in any of the styles....we think you will be! xo suzisouchi


black lace jersey dress $286

mj dress in palm $308

apricot tech dress $374

washed linen tank set lemon & moss $176
panama print tech skirt w/ cool back zip limon multi $264

panama print one shoulder dress with cool back zip $386








Sunday, April 17, 2011

new souchi store coming soon...........................................................

after months of thinking about where to open my next store i was still indecisive. so many great cities & so many places i would love to live part time, yet still not sure where. then, this last week i spent 4 days in aspen and fell in love with the mountain. cold weather, blue skies, sunshine & fresh air (i am leaving out the 36 hrs of altitude sickness) and decided i wanted to open souchi's second store in the aspen area.
so, i spent a few days looking at all the spaces available (not much) and nothing was quite right. then, a fantastic opportunity landed in my hands, i took a drive, checked out this opportunity, smiled, said yes & signed a lease. 18 minutes down valley from aspen is a small mountain town called basalt. it is known for trout fishing, is 10 minutes to snow mass & less than 20 to aspen. it is tiny and charming and the perfect place to bundle up in cashmere, grab your trail bike, tennis shoes or ....... and just clear your head.
if you're in or around aspen, come check us out. we will be opening about may 20.
thank you for all of your continued support!
xo
suzisouchi