the souchi story

Friday, December 25, 2009

END OF YEAR.........

merry xmas and happy holidays and goodbye 2009!

as the year winds down thoughts of family, friends, travels, and resolutions one never keeps and where and what to want for next year are crossing my mind.

my friend andi, who co-owns the fabulous store arboretum in northern california sent me this photo which made me start reminiscing about souchi's 13 year ride and all it's incarnations of labels (this being the second one). i miss the original more than you know. but, thoughts of hand tearing the muslin, rolling into a 50's vintage typewriter and finding/pressing firmly 's-o-u-c-h-i' hundreds of times, then folding and ironing all edges and hand sewing each corner. YES, not so practical when i decided to expand. yet, we did this for years....each employee or intern had to do a hundred labels a week so we had them ready to go. i remember having to decide, well more like admitting it was time to change because we already handloom, hand finish, hand sew labels and all finishes....we couldn't expect to type too.

so, for those of you who have the originals, email/post the pics to because i would love to see these originals! bonus points to those who have the typed muslin label 'suzi johnson' or label from my first collection 'brown' which was just a chocolate rayon square.

thank you for the memories
happy holidays

1 comment:

Anne Zimmerman said...

Oh my! I cannot believe you put all that effort into your labels. You are amazing! I wish I had one of the originals to show off.