the souchi story

Friday, June 26, 2009



it was blazing hot today for all of the final run-throughs with the models. i have never seen so many long legs in one place!! the bodies are crazy, the girls are hysterical and to see all the cultures and styles in one place is fantastic!! 

i need all of your good thoughts and wishes as i'm very nervous....did i mention i am now known in these parts as 'suzi souchi'? yes, trina and sheri this must make you very happy. i keep getting introduced like this (i realized it must be from my blog name) but it is fun and sweet and a bit more interesting than 'suzi johnson' especially next to all these girls (ekatrina, lamira, lyidia, bianca, yulia, anna-sophie, karyana, etc....... so i am embracing suzi souchi.

for those of you who want to google you may need my new nickname :)

*fyi this is the rooftop of a 2000 yr old house of a former king. he was very sweet and built 3 next to it for his other wives. many more pictures of the tile to come. the man in the background is the man we were sold to by are chaperone when she had to go to another location. lucky for us he was funny and not interested in 'the gentle lady' HAHA mom, i'm sure you love that.

souchi....i guess we are sexy.....


after years of souchi being described as sexy....i must, finally admit, perhaps there is some truth to are proof. however, these are fantastic editorial shots for european magazines and i love them. 

but, the tank dress is meant to be worn as a bikini cover-up or with a souchi organic cami dress to have a great texture layered effect.

the bathing suit.....well, it's fashion and ridiculous but it's handloomed with bamboo and feels amazing....i have visions of this being sold to the husbands, boyfriends and partners to our should see the back....full coverage, brazilian style :)

the bamboo tank on the right is my new favorite. so much so that i made one for me to bring on this trip to wear with the cropped 'harem' pant (when in rome...). it is shorter in the front and back with longer fuller sides to give a great drapey effect. YOU WILL ALL WANT THIS TANK!

enjoy....more photos on the way
thank you to agatha and alfred for the modeling & photography



these are the girls that i have chosen to shoot our spring '10 lookbook on location tomorrow in tunisia! these girls are not only beautiful, but they are cool, nice, talented (cathrin's acting is incredible....shy quiet girl with little voice that blew all of away at the 'personality show'....we're still talking about it). i saw lilly on the plane on my last leg of the 42 hour flight and loved her...well first i really was staring at her jeans (the perfect shade, fade and tears) and viktoria arrived the second or third day and her face is just incredible...and she does a fantastic 'cat' on the catwalk...flashbacks of zoolander despite the serene face. cathrin, well nobody can rock the full denim outfit (high waist jeans and oversize jacket!) like she can. 

keep checking back for new images of the shoot.


 these photos were taken yesterday in tunisia at the golden tulip hotel carthage. agatha is one of the contestants for the look international model search and the photos were shot by alfred roberts who is working in paris. please check out for more of his work.

the first photo is of a vintage souchi sweater from 2003 (i still love!!) 
the second is our knee length cotton hoodie cardi
the third is new for spring '10 and is knit in two colors of our thin weight bamboo. it is the classic souchi cardi without the sash and just tied up short at the waist.

i hope you like them....

more images to come

Monday, June 22, 2009

...........we're here!!!

after 42 hrs (yes 42!!) we are finally here. surrounded by young, tall, skinny and did we say young girls who didn't fly 42 hrs. 

the sky is a gorgeous blue just like the photos show and the sun is out and about 80 but with a fantastic breeze. the architecture is beautiful with lots of white stucco homes with low roofs and beautiful shuttered windows. the flowers are bright and colorful against the stark white & blue skies. 

now, if you are considering a trip to tunisia my very useful tip would be to book your flight all the way through. this will avoid the 42 hour flight that cori and i just took. one suggests that portland to phoenix, phoenix to philly, philly to frankfurt & frankfurt to tunis is not the way to go. now, that being said, i booked this and knew it was going to be rough and even sent the confirmation to cori with the subject title 'it ain't pretty' and even that became an understatement.

pdx to phoenix we slept. phoenix to philly we talked and wrote the ports order for resort (you will LOVE it!!). here is where the trouble began....'minor problem with 3 seats. maintenance is working on it and we will be 15 minutes delayed'. now, i'm sure you all know that it was the longest 15 minutes known to man and to suzi & cori. 15 min turned into 1 hr delay. we then boarded at 9:30 pm (our first flight was at 8:20am) and i proceeded to fall asleep while we started to taxi. there was then an announcement that woke me up and i looked at cori and she said 'did you hear any of that?' i said no since i was wearing my bose noise cancelation head phones. this is what she told me:
-we were taxing for 45 minutes
-maintenance is going to check a problem on the runway
-15 min later 'no, that did not work. we will be heading back to the gate'

then i was awake for the next 4 1/2 hours sitting on the plane (at hour 3 we were offered water) emailing our contacts in tunis saying that we will now, of course, be missing our frankfurt/tunis connection.

upon arrival in frankfurt, we found that us airways is not helpful if they in fact get you to your final destination regardless of time. so, we went to tunis airlines to find they are closed sunday after the one flight for the day leaves. what do 2 girls do with 160lbs of luggage, no flight, no airlines, no food, no sleep, no knowledge of the german language. so we go to luftansa because they have a flight that night. however, they would like us to pay about $1300 each. no no no this is not ok. 

so, after 5 hours, several emails and phone calls to the wonderful people at look agency who were able to get us on the luftansa flight we finally relaxed.....sort of. we then waited for the flight to depart at 10:40 pm arriving tunis at 12:30am............YES IT WAS EXHAUSTING.

our hotel is fantastic with the deepest biggest bathtubs with spectacular water pressure that is able to scrub the 42 hours off of us!!

this morning, the presence of god was reconfirmed. i, as many of you know, am NOT a fan of the creepy crawlers. so after 5 hrs of good rest, and a sleep i awoke a bit drowsy but that was soon changed. i went in to the lovely big marble bathroom and put a towel on the floor to then see.... what i and anyone who loves will call a beetle.......because it can't be anything starting with a 'c' . this creature was about 3 1/2" long with very long legs and antennae's. now, as you know, i was afraid to scream for fear of attracting attention. so i slammed the door, ran and put tennis shoes on (and socks) grabbed a trash can and ran back in to see it hadn't moved. that is where god comes in. because, truly i would not have survived it this 'beetle' had moved. i put the trash can upside down and ran back to call housekeeping. now, again, those of you who know, are so proud reading this. because already i was way too close to this creature.  housekeeping came and she picked him up and walked out. i had to say, 'excuse me, wait.' and asked her to look in the closet and under the needs to be sure!!

welcome to's gorgeous.....stay tuned for more but no more beetles!

Saturday, June 20, 2009


souchi is off to tunisia! 

we are going to launch our spring '10 collection at the look international modeling agency. it is a weeklong event starting june 21-28. we are excited and.....tired.....40 looks handloomed in 4 days. keep checking the blog this week for images, text & if we are technical savvy (????) we will try to do some video of the places we visit and people we meet.
not to of the fittings & images from the runway. XO suzi

Thursday, June 4, 2009


THIS BOOK IS AMAZING!! you will laugh.  you will scream. you will be shocked. you will be angry. and, of course, you will cry. but you will learn so much and find your heart will open just a little more.  i love the story that gave him the title. READ IT!!

'rodeo in joliet' by glenn rockowitz