the souchi story

Sunday, August 1, 2010

eradication of blisters in san francisco?

the latest question comes from san francisco & reminds me of the dear abby episode on the brady bunch.
so here goes:

Dear suzisouchi,
I live in San Francisco and even walking to get milk requires a climb up a fat hill. How do I wear my fashionable long trousers and shoes without a) ruining my hems or b) getting blisters everywhere?
Am I doomed to run around the city in sneakers and yoga pants? Because I would prefer to be cuter than that.
love, trying to turn heads in The Mission

dear trying to turn heads,

san francisco was my stomping ground for almost 12 years and i miss it terribly. i was 21 when i first moved there and was just starting out and didn't have the cash to buy the shoes i really wanted to buy. cut to about 3 months later, no car, walking hills, to work, to movies, everywhere and multiple blisters and lots of $ spent on neosporin and bandaids and my outlook changed.

my advice is to invest in a well made classic shoe with a low heel.  also, please pay the $40+ to have them soled properly to ensure they will last through many seasons of bad weather and give you an extra cushion for the stairs, cobble stone and asphalt, not to mention hills. now, when i say classic i don't mean boring! always invest in well made items that you won't tire of, that make you happy and work with what you currently have and hope to have later.

no, you are not doomed to have frayed pants & yoga pants! however, check out lanvin to see that mr elbaz is the king of frayed seams. i am always a fan of the frayed seams, though a distinction must be made: frayed does not mean tattered! and yoga pants, well there are good and there are the 'oh lord, seriously' so just in case you have the oh lords, then you should know souchi, does sweats/leggings too and we carry the curtis lounge pant from christina lehr which is perfect for running errands, then hitting yoga. i think it's lazy to assume you don't need to be cute when running errands or exercise class. 

here are some 'classics' that i have chosen for my store, souchi, this fall:

hand made in italy booties with cool low heel (think cool and comfortable!) by martha davis

and then for both day & the nights where you want a lil extra flash, these are insane! also, by martha davis, and in a crackled leather in  gold with peep toe. what is more comfortable than a wedge? tennis shoes? well, then why, i ask is skeechers and prada making curved wedge tennis shoes? see.

for the crazy rainy days of the north west then i found these super cool new wellies from ports 1961. they are in a putty grey and super fun. they will be available in september.

and, lastly, a souchi store favorite, anouk boots have found the perfect sophisticated, cool, practical and beautiful boot. oh, and it's a flat so comfort is not an issue. did i mention they are handmade & that this style is over the knee but thin leather so it can be folded or scrunched down below the knee? yep, perfect.

i hope these inspire you to invest in a great pair of 'walking shoes' done done the souchi way and not the 'outdoorsy trekky' way.




Anonymous said...

Oh, I am completely inspired by all the choices! And, I agree, investing in good shoes helps. I am loving the Martha Davis booties. Thanks suzisouchi!

Corinna White Charlton said...

perfect! ah, i move to san francisco in 2 weeks!! i like to walk fast with big strides, so i am hunting for the right boots and wedges!

judi said...

those gold wedges are sick sick sick!! which means good good good!!