the souchi story

Monday, October 31, 2011

suzi on portland vs. basalt, what to wear, and more

The last time we did an interview with Suzi it was March and she was headed to Paris. A lot has changed since then: A move, a new souchi store, a new sidekick named Jack. Isn't it time we caught up?

We already know about her favorite pieces in the 2011 fall collection. Still, we want more -- we always want more.

souchi now has two stores: the flagship souchi in Portland and souchi basalt. How are they different -- and what's this rumor about a third location?
the rumor is true! souchi aspen opens nov 5!!
all souchi stores will have similar collections and brands that cater to the city the stores are in: pdx has a more urban casual vibe, souchi basalt has is casual and outdoorsy. aspen will be loaded with luxury: cashmere, one of a kinds, gold, diamonds & hard to find specialty lines. aspen will also have a rack of one of a kind knits that are labeled and marked so that you know they are limited edition.

I imagine Portland and Basalt are pretty different (rain vs. snow, city vs. mountain lifestyle). What are your current favorite travel pieces -- the ones that work anytime, anywhere? 
i have so many great travel pieces. right now I love the lil madame butterfly & a pair of skinny genetics & johnny farah belt & bag (not matching!!)

Kim embraces several of suzi's go-to travel pieces, including the lil madame butterfly

How has Colorado inspired your design aesthetic?
personally, i am more active than i've ever been, so it's fun to push the fit & snug look of souchi. i am outdoors all the time & running between both stores, going to yoga, and playing with jack. once winter hits i'll be skiing! it's challenging and so much fun to get dressed every day.

i now live in the most beautiful place. i am constantly surrounded by luxury: amazing  homes, art, and natural beauty. i am enjoying designing things that cater to people who enjoy the very best.

I'm cleaning out my closet and getting ready to purchase some new things. What the must-haves for the autumn season?
a textured fitted crew neck sweater (see the daria crew from souchi), a long skirt or dress (see bruce ruffle dress), cool coat (see sonia by sonia rykiel), a striking piece of jewelry (see thea grant howard necklace or the embers lane necklace AND something cozy that you will live in by wearing casual or sexy (see all things souchi)
AND an amazing pair of shoes that need to be textured or color....NOTHING BORING HERE.
Bruce long wrap dress in the perfect gunmetal grey.

Thea Grant Howard Avenue Necklace
Nothing boring, indeed! Have questions you want to ask suzi? Let us know; we're sharpening our pencils and posting another Q+A next month.

No comments: